Your business makes sense to you. But not to the people you're trying to sell to.
The Identity Gap Audit reveals the exact disconnect between how you think your brand is showing up and how your market actually experiences it.
If your marketing feels "mostly right" but conversions say otherwise, this audit shows you what's unclear, what's working against you, and what to fix first, before you waste more time or money guessing.
"I don't have a brand problem.
I have a sales problem."
Actually, you have a perception problem, and it's showing up as a sales problem.
Your offers are solid. Your expertise, undeniable. You show up. You deliver. You do the work. So why aren't people buying?
Because when your brand doesn't match your expertise, potential clients can't tell how good you are. They scroll past. They don't engage. They choose someone else.
Your sales aren't dropping because your offers are wrong. They're dropping because:

↬ You're charging established prices but your Instagram looks like you started last month.
↬ You're an expert but your bio says "helping women thrive."
↬ You deliver transformational experiences but you're still using Canva templates and apologetic captions.

Your brand is showing them an outdated, diluted version of you.
This isn't a content problem.
It's not a strategy problem.
It's a perception problem
and it has a specific fix.

Introducing:

The Identity Gap Audit

Your AI diagnostic guide & complete gap library that shows you why your brand feels off and how to fix it so your message lands, your audience buys, and your brand finally does the selling for you.

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One-Time Upgrade: Personal Identity Gap Review by Dee
Want Dee's eyes on YOUR specific brand gap?

The audit gives you clarity. This gives you the custom roadmap. Get a private, recorded brand decoding review of your brand, your offers, your content, telling you exactly what needs to shift. Delivered within 5 business days as a private video you can revisit anytime. Add Personal Identity Gap Review: +£88 (One-time offer — only available on this page)

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    What You Get from the Identity Gap Audit

      The 10-Question Identity Gap Quiz: The diagnostic that pinpoints which of the 6 gaps is blocking your conversions right now. 

    Your Personalised Gap Report (AI-Generated, Instant Delivery) 
    Include: Your Gap Persona (Shape-Shifter, Over-Explainer, Perfectionist, etc.); The Identity Shift you need to make; 2 Quick Fixes you can implement this week; What this gap is specifically costing you; The perception blind spots showing up in your content 

    10-Minute Gap-Specific Debrief 
    Dee breaks down your exact gap and walks you through the patterns that show up with this gap, why it's costing you sales, and exactly where to start fixing it. (Delivered to your inbox within 7 days)
    Bonus: The Deep-Dive Resources
     Complete Identity Gap Guidebook (50-page PDF) Full breakdowns of all 6 Identity Gaps so you can: Spot secondary gaps affecting your business; Understand how gaps interact and compound; Reference solutions as your business evolves; See the full landscape of brand gaps 
     Brand Gap Archetype Cheat Sheet One-page visual guide to spot misalignment before it costs you sales again.
    • Total payment
    • 1xTHE IDENTITY GAP AUDIT£23
      -+

    All prices in GBP

    ↬ Personalized quiz diagnosis: £97 value 
    ↬ AI-powered gap report: £147 value 
    ↬ Gap-specific video debrief: £197 value 
    ↬Complete guidebook: £47 value 
    ↬ Quick-reference cheat sheet: £27 value 

    Total Value: £515  
    Your Investment Today: £23 

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      Which Identity Gap Is Killing Your Conversions?
      There are 6 Brand Identity Gaps that show up when your brand stops matching your expertise. Each one creates a specific perception problem and costs you sales in a different way.
      ↳ The Shape-Shifter — You rebrand every 6 months because nothing feels "right." Clients can't track your evolution, so they don't trust your consistency.
      ↳ The Over-Explainer — You say too much, too soon. Your messaging is overwhelming, so potential clients tune out before they understand your value.
      ↳ The Perfectionist — You overthink every post, every caption, every colour choice. By the time you launch, the moment has passed and so have your clients.
      ↳ The Undercover Rebel — You resist "doing it the traditional way," but your brand looks chaotic. Clients sense your edge but can't figure out what you actually do.
      ↳ The Invisible Expert — You have the credentials, the results, the testimonials but your brand is so humble, clients assume you're still figuring it out.
      ↳ The Polished Performer — Your brand looks flawless, but it feels untouchable. Clients admire you from a distance but don't believe you're accessible enough to hire.

      This Is For You If:

       

      You rewrite your bio every month because nothing feels "right"

      (Shape-Shifter)

      Your brand looks chaotic and clients can't figure out what you do 

      (Undercover Rebel)

       

      Your captions are 10 paragraphs long and people still don't get it (Over-Explainer)

       

      You have the expertise but your brand looks like you're still figuring it out 

      (Invisible Expert)

       

      You've been "almost ready" to launch for 3 months (Perfectionist)

       

      Your brand is polished but clients think you're out of their league 

      (Polished Performer)

      If any of these hit home, 

      you have an Identity Gap and it's costing you sales.

      "I don't have time for another rebrand…"
      You don't need one. 

      This isn't about starting over. It's about realigning what's already there so your audience can finally see you clearly. 

      The quiz takes 5 minutes. The debrief is 10 minutes. The shifts? You can start making them today 

      This is the fastest brand clarity fix you'll find, designed for people who are already successful and don't have time to waste on theory.
      "But I've already worked with a designer…"
      And they gave you a beautiful logo. A polished color palette. Clean templates. 

      But did your sales improve? Probably not. 

      Because most designers focus on aesthetics, not perception alignment. They'll make things prettier, but if the energy behind your brand doesn't match who you are, it doesn't matter how good it looks. 

      The Identity Gap Audit isn't about making things prettier. It's about making them work for you.
      "Why will this work when other "brand fixes" don't"
      Most brand advice tells you to post more, be more authentic, or hire a designer. 

      That's not the problem. The problem is perception. 

      How you're being seen doesn't match who you actually are. And until you close that gap, nothing else, not prettier graphics, not better captions, not another Instagram strategy, will move the needle. 

      The Identity Gap Audit doesn't just point out what's wrong. It shows you the exact shift to make so your brand reflects your real expertise.

      What clients say about working with Dee

      "I just wanted to say thank you for the push with the boardroom. I've had 20 people sign up to the test today, and on top of that I've had 10 people already signed up for the full course with another 10 who will potentially sign up after the taster day. It's become a 100K business in the last two weeks. I'm really proud of it, really proud of the branding, and thank you so much for the nudge to get it done."

      Sian

      The one that can't stop scaling & selling businesses!

      "Dee is by far the best designer we've worked with. From concept to creation she got exactly what we wanted for this brand and delivered design at every stage that did not disappoint. We were hitting 100% occupancy. Our open days fully booked and our waiting list over 2 years."

      Faye

      The one who's passion is the catalyst for a chain of business success!

      "Working with Dee was a real eye opener for us and our business. I had NO idea the level of detail and work that goes into creating an identity that just feels 'F** YES THAT'S MY BRAND!' Since Dee delivered our brand package, business has actually been smoother and simpler. My only regret is not working with Dee sooner!"*

      Rachel

      The one that has taken on the health industry and carved her own niche that no one else can touch!

      "Dee quickly became our brand protector and one year on, I still love working with her. She is super supportive but not afraid to tell me to 'crack on' when I need it! She actually gives a damn about the work that she is involved in and wants you to succeed."

      Nickie

      The one that isn't afraid to stand up for what she believes and take on a whole industry thats

      Close the gap.
      Fix the perception problem.
      Start converting again.


      Questions? Email: dee@bydeesign.co.uk

       I'll get back to you within 24 hours.

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